We opted for a traditional design approach for the new logo, similar to these established logos. Drawing inspiration from various elements, we crafted a versatile mark that maintains relevance over time without straying far from the initial brief.
The bold Black Eagle logo makes clever use of negative space, evident in the activators between letters the K and the E, and between the B and the L. The lettering goes beyond a mere wordmark, blending a bold font with elements of Black Eagle’s identity.
Incorporating left-pointing directional arrows/wings into the Black Eagle Logo signifies BE’s unwavering commitment to innovation and leadership in aviation. This forward-thinking orientation reflects BE’s proactive stance, embracing challenges with resilience and adaptability, much like an eagle soaring against the wind.